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Sustainable Development is: “meeting the needs of the present without compromising the ability of future generations to meet their own needs”
Brundtland Report 1987

As former Vice President Al Gore has stated, “We are in the early stages of a global Sustainability revolution that has the magnitude of the industrial revolution and the speed of the digital revolution.”

The investment opportunities of this Sustainability revolution are juxtaposed to Milton Friedman's view that: “There is one and only one social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game.” 1

At Earth Capital Partners (EC), we believe the rules of the game have fundamentally changed since Milton Friedman's days. Today companies have a duty to improve the socio-environment context in which we live and to produce profit. By selecting Sustainable Development (SD) as EC’s investment theme, we protect and enhance value, address societal and environmental challenges as well as targeting superior financial returns. EC’s aim is to deliver at scale a successful investment model, which prioritises SD alongside financial returns, in all parts of the investment cycle.

1 Capitalism and Freedom by Milton Friedman, University of Chicago Press 1962

What we mean by Sustainability