Women in Finance

Earth Capital (EC) is a founding signatory of HM Treasury's Investing in Women Code which is a commitment to support the advancement of female entrepreneurship in the UK by improving female entrepreneurs access to tools, resources and finance from the financial services sector. More details on the code can be found here and in their Annual Progress Report 2021.

As a signatory to the Investing in Women Code, EC is committed to a culture of inclusion and to advance access to capital for female entrepreneurs by:

  • having a nominated member of the senior leadership team who is responsible for supporting equality in all of our interactions with entrepreneurs;
  • providing HM Treasury, or a relevant industry body designated by HM Treasury, a commonly agreed set of data concerning: all-female-led businesses; mixed-gender-led businesses and all-male-led businesses. My organisation agrees that HM Treasury will collate this data and publish it on an aggregated and anonymised basis in an annual report; and,
  • adopting internal practices which aim to improve the potential for female entrepreneurs to successfully access the tools, resources, investment, and finance they need to build and grow their businesses, working with relevant players in the ecosystem. Our organisation will review these actions annually and make this commitment publicly available.


EC has also made a pledge for gender balance across Financial Services by signing up to the Women in Finance Charter.

This is a commitment by HM Treasury and signatory firms to work together to build a more balanced and fair industry. Firms that sign up to this Charter are pledging to be the best businesses in the sector.

As a signatory of the Women in Finance Charter, EC is required to commit to a number of actions to promote gender diversity and inclusion by:

  • having a senior executive, the Chief Sustainability Officer who reports directly to the CEO on this issue and both are responsible and accountable for gender diversity and inclusion;
  • ensuring there is female representation for every role advertised and 100% unbiased resourcing practices, including: equal opportunities; gender mixed agencies; mix of male and female assessors; recruitment training for hiring managers;
  • setting an overall company target of at least 30% female colleagues at every level of the business by mid 2021; and,
  • we will publish our progress annually against these targets in reports. In addition part of the executive bonus scheme will be linked to delivery against these internal targets on gender diversity.

We are also members of 100 Women in Finance.