In this episode of Sustainable Conversations, we sit down with Tim Naughton, founder of Salinity Solutions, a pioneering company developing innovative technology for water treatment and desalination. As global demand for fresh water continues to grow, breakthrough technologies that can make water treatment more efficient, scalable and sustainable are becoming increasingly critical. Tim shares the story behind Salinity Solutions and how the company is working to reshape the way industries approach desalination and water purification.

During the conversation, Tim provides an honest and insightful look at the entrepreneurial journey of building a deep-tech company, from early-stage research and laboratory development to real-world commercial trials. He discusses the challenges of scaling a technology-driven business, navigating industry expectations, and building partnerships that help accelerate adoption in a traditionally conservative sector.

Topics covered in this episode include:

• Tim Naughton’s journey and the founding story behind Salinity Solutions

• Key lessons from scaling innovation, moving from lab-scale research to commercial trials

• Strategic decision-making when prioritising applications while maintaining growth opportunities

• Breaking through industry barriers, including competing with established technologies and collaborating with global partners

This episode offers valuable insights for anyone interested in clean technology, water innovation and the realities of scaling sustainable solutions in complex global markets.

🎧 Watch the full episode to learn how Salinity Solutions is helping redefine the future of water treatment.