London, 11 February 2025 – Earth Capital, the leading corporate advisory and fundraising firm, is pleased to announce its role as the exclusive sell-side advisor to Net Zero Now, the trusted provider of carbon measurement, reduction and certification solutions, on its sale to Ecologi, the UK’s most trusted climate action platform.
Founded in 2021, Net Zero Now is a bespoke climate action platform offering industry-endorsed solutions that enable businesses to measure, reduce and report their greenhouse gas emissions across scopes 1, 2 and 3. Its sector-specific protocols provide tailored guidance to assess carbon footprints, implement reduction strategies, and achieve certification—ensuring credible climate action.
Integrating Net Zero Now’s sector-specific carbon calculators with Ecologi’s comprehensive climate action platform will deliver a seamless, end-to-end solution for businesses looking to reduce and manage their environmental impact.
Net Zero Now was established by three co-founders, Simon Heppner, Neil Ross Russell and Giles Gibbons, each bringing a unique perspective to the challenge of reaching Net Zero. The acquisition by Ecologi will further enhance its capabilities, offering an integrated platform for accurate carbon footprint measurement, effective emissions reduction and certified climate contributions. This strategic collaboration streamlines sustainability initiatives while maximising environmental impact.
Neil Russell, CEO of Net Zero Now, commented, “Joining forces with Ecologi marks an exciting new chapter for Net Zero Now. By combining our sector-specific expertise with Ecologi’s global platform, we’re creating a comprehensive solution to help businesses take meaningful, measurable climate action. This partnership accelerates our mission to support businesses on their journey to Net Zero.”
Salvatore D’Urso, Director at Earth Capital, stated, “We are proud to have supported Net Zero Now in this strategic transaction with Ecologi. This partnership represents a significant step forward in the fight against climate change, combining innovative technologies and expertise to drive impactful solutions. It’s a great example of how collaboration can accelerate sustainability goals and create lasting environmental value.”
Dimitri Theocharis, CEO of Ecologi remarked “This acquisition represents an evolution in how businesses can approach climate leadership. Companies need solutions, not tools. At the same time, sectors have diverse characteristics and needs. By combining Net Zero Now’s sector-specific protocol expertise with Ecologi’s platform funding top-tier climate projects, we’re creating a tailored and complete solution helping businesses lead their industries towards net zero.”
About Earth Capital
Earth Capital is the leading corporate advisory, fundraising and M&A firm committed to supporting sustainability-driven businesses that address the world’s most pressing challenges, across the United Nations Sustainable Development Goals (SDGs). Based in Central London and operating internationally, Earth Capital offers premium advisory services to growth ventures and SMEs, helping them navigate the complexities of M&A and fundraising.
About Net Zero Now
Net Zero Now is a bespoke carbon reporting and climate action platform designed to help businesses measure, reduce and certify their carbon footprint. Through industry-specific pathways, Net Zero Now empowers organisations to take meaningful steps toward achieving net zero emissions.
About Ecologi
Ecologi is the UK’s most trusted climate action platform. Our mission is to inspire and empower businesses to accelerate global climate action through funding high-quality, high-integrity climate solutions including reforestation, habitat restoration, carbon avoidance and removal projects around the world. We work with over 24,000 businesses including Co-op, O2, BAFTA Albert, ITV, Ubisoft, Oracle, Capgemini, Mulberry and 300+ B Corps. Our community has collectively funded the planting of over 87m trees, the avoidance of 3.4m verified tonnes of CO2e, the restoration of over 31,000m2 of wildlife habitats in the UK, and the removal of over 11,000 tonnes of CO.
For more information:
Please contact the Earth Capital deal team on this transaction:
Salvatore D’Urso, Director
sdurso@earthcapital.net
Giordano Mottola, Corporate Finance Lead
gmottola@earthcapital.net
Florence Seabright, Commercial Lead
fseabright@earthcapital.net
